Easily Add Keywords to Your Website: WordPress, Shopify, HTML

Easily Add Keywords to Your Website: WordPress, Shopify, HTML

Why keywords still matter

Think of keywords as signposts. When people type a query into Google, those words are the signals that match them to pages. Keywords aren’t magic words; they’re the language of intent. They tell search engines—and people—what your page is about. That signal is strongest when those words appear in obvious places: titles, headings, and anchor text. Use them there and you’re saying, clearly, “This page answers that query.”

Why this matters for you

  • Better relevance: Keywords help Google understand which queries your page should appear for.
  • Clearer intent: The right words show whether a visitor wants to buy, learn, or compare.
  • Higher click-throughs: When your title and meta line up with the query, more people click.
  • Smarter site structure: Keywords guide how you name pages, create headings, and link between content.

But where do you start? And isn’t keyword use outdated or just stuffing pages with words? Short answer: no. Keywords still run the show, but stuffing is lazy and punished. You want targeted placement and intent-matching, not repetition for repetition’s sake.

Quick roadmap — what this guide will teach you

This guide gives you a practical, step-by-step roadmap you can actually use:

  • Research and prioritize keywords: Find terms people use, sort by intent and opportunity, and pick the ones worth chasing.
  • Add them correctly on different platforms: Implement keywords in WordPress (using tools like Yoast or All in One SEO (AIOSEO)), in Shopify, and on drag‑and‑drop builders like Squarespace and Wix. You’ll also learn how to add them in plain HTML when you need full control.
  • Measure impact with Google tools: Use Google Search Console and other Google tools to see which keywords drive impressions, clicks, and positions.
  • Iterate, don’t stuff: Tweak titles, headings, and internal links based on performance. This is an ongoing cycle—not just “stuff” pages with words and hope for the best.

What to expect in the next sections

You’ll get clear, platform-specific steps: where to put a keyword in WordPress with Yoast/AIOSEO, how Shopify’s title and product fields differ, how to control meta on Squarespace and Wix, and how to edit raw HTML for precise tags. You’ll also see how to check results in Google Search Console and decide what to change next.

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Why bother with keywords? Because keywords are how Google and real people find your content. Done well, they help the right visitors land on the right page — more clicks, more conversions, less guesswork. But where do you start?

Think of keywords like piano keys — some are broad chords that fill the room (head terms), others are single notes with precise pitch (long‑tail). You need both, but played in the right order.

Build your keyword list the smart way

  • Start with intent-driven research. Ask: is the searcher looking to learn, compare, or buy? Use that intent plus search volume and keyword difficulty to prioritize targets.
  • Use Google data where you can: Google Search Console shows what people already use to find your site. Combine that with keyword tools for volume and difficulty.
  • Group by page/topic. One page should cover one topic cluster — collect related phrases (synonyms, questions, modifiers) and put them together. This avoids keyword overlap and keeps your content focused.

How to pick organic/Google keywords

  • Favor keywords that match user intent. Informational intent → guides and blog posts. Transactional intent → product pages and category pages.
  • Compare volume vs difficulty. Big head terms may drive lots of traffic but are expensive to win. Mid-volume, low‑difficulty phrases often give the best ROI.
  • Use Google Search Console to spot “low-hanging” queries you already rank for and expand those into pages or improved content.

Prioritize long‑tail vs head terms

  • Long‑tail keywords often convert better and are easier to rank for than head terms. They’re like specific questions customers ask.
  • Head terms build awareness; long‑tail wins conversions. Early on, prioritize long‑tail and mid-tail phrases to get traction, then expand into broader terms as authority grows.
  • Mix in a few head terms for branding and category pages, but don’t make them your only focus.

How many keywords per page?

  • For most pages, focus on one primary keyword and a few related/secondary keywords. Think: 1 primary + 2–5 related phrases.
  • Aim for topic coverage, not a list of unrelated targets. Cover the subject comprehensively so Google understands the page’s purpose and relevance.
  • Use related phrases naturally — synonym usage and question-style terms help you rank for more queries without stuffing.

Where to add keywords on your website for Google search
Apply keywords where they matter to both users and Google:

  • Meta title: Put the primary keyword near the start if it reads naturally.
  • Meta description: Use the primary and a secondary phrase to improve click-through rates (no ranking magic here, but it helps CTR).
  • URL: Keep it short and include the primary keyword.
  • H1: Your main heading should reflect the primary keyword or natural variant.
  • First 100 words: Mention the primary keyword early to signal topic relevance.
  • Body content: Use related phrases and answer intent thoroughly. Think depth, not density.
  • Image file names & alt text: Describe images using keywords where appropriate — accessibility and SEO win.
  • Structured data/schema: Add schema for products, FAQs, recipes, etc., to help Google understand and feature your content.
  • Internal links & anchor text: Link to relevant pages using descriptive anchors; this helps distribute topical signals sitewide.
  • XML sitemap & canonical tags: Ensure Google indexes the right pages and doesn’t get confused by duplicates.

How to add keywords on common platforms (quick notes)

  • WordPress: SEO plugins like Yoast or All in One SEO (AIOSEO) let you edit meta titles, descriptions, and preview snippets without touching code. Use their analysis suggestions as guidance, not gospel.
  • Shopify, Squarespace, Wix: All have built-in fields for SEO titles, meta descriptions, and URL slugs — fill them thoughtfully.
  • Raw HTML: Edit title, meta, H1, alt attributes, and structured data directly in your templates.
  • In every case, prioritize readable copy for humans first; SEO fields are there to help Google and clicks.

Practical checklist before you hit publish

  • Do you have one clear primary keyword?
  • Are 2–5 related phrases naturally included?
  • Does the content satisfy the user’s intent?
  • Are meta title, URL, H1, and image alts optimized?
  • Is the page linked from somewhere on your site and included in the sitemap?
  • Have you set up tracking in Google Search Console to monitor impressions, clicks, and queries?

Final tip: think topical authority, not keyword stuffing. Google rewards pages that answer user intent clearly and comprehensively. Build grouped keyword lists (volume + intent + difficulty), prioritize long‑tails early, and keep each page focused on one main topic with a handful of related phrases. Do that consistently, and Google will start to notice.

Why this matters
Keywords are not magic words — they’re the ingredients that help Google understand what each page is about. Get them in the right places and you give your pages a better chance to rank for the searches your customers actually type. But where do you start, and what tools help?

Yoast SEO — step-by-step (how to add keyword in Yoast SEO)
Yoast SEO (free) lets you set a single focus keyphrase and gives practical suggestions for your title, meta description, and H1. That single focus keyphrase is what Yoast uses to evaluate on‑page SEO in the plugin.

How to add it:

  • Open the post or page in the WordPress editor.
  • Scroll to the Yoast SEO meta box below the editor (or the sidebar in the block editor).
  • Enter your main target in the Focus keyphrase field.
  • Use the snippet preview to edit the SEO title and meta description — Yoast will show how well your copy matches the focus keyphrase.
  • Check Yoast’s content suggestions (H1, intro, image alt text, URL) and act on the high‑impact items.

Practical tip: write for humans first. Use the focus keyphrase naturally in the title, first 100 words, H1, URL, and an image alt text.

Yoast SEO: multi-keyword and meta keywords questions

  • yoast seo how to add keywords: in Yoast (free) you add one focus keyphrase as shown above.
  • yoast seo how to add keywords (multiple): the free Yoast does not score multiple focus keywords. Yoast Premium adds multi‑focus keyword support and extra features like redirect manager and internal linking suggestions.
  • how to add meta keywords in Yoast SEO: Yoast (and Google) do not use the old meta keywords tag — you don’t need it. Yoast doesn’t provide a meta keywords field because it’s obsolete.

All in One SEO (AIOSEO) — where to add keywords and tags
AIOSEO and similar plugins let you edit the core HTML signals that matter:

  • Title tags (SEO title)
  • Meta descriptions
  • Canonical tags
    Open a post/page, find the AIOSEO meta box, and edit those fields. The plugin gives a snippet preview and basic guidance.

Important notes:

  • AIOSEO free covers title/meta and canonical editing. Premium versions add multi‑keyword analysis, schema enhancements, and more automation.
  • Like Yoast Premium, AIOSEO Pro expands keyword features, but the most important work is still quality content and relevance.

What about the old meta keywords tag (how to add meta keyword in WordPress)?
Short answer: you don’t need it. Google ignores the meta keywords tag and so do most modern SEO tools. If you still want to add it for some reason:

  • Use a plugin that adds custom meta fields or header scripts (e.g., Insert Headers and Footers), or
  • Edit your theme’s header.php and add — but understand it won’t help Google rankings.
    Focus your time on title tags, meta descriptions, H1s, content, and technical health instead.

Quick checklist — where to put your primary keyword on WordPress

  • SEO title (plugin snippet) — highest priority.
  • H1 (page headline).
  • URL slug — short and descriptive.
  • First 100 words — early presence helps context.
  • Image alt text — descriptive, not stuffed.
  • Meta description — persuasive, include the keyword naturally.
  • Use internal links with descriptive anchor text.

How WordPress fits with other builders (Shopify, Squarespace, Wix)
The principle is the same across platforms:

  • Shopify: edit title/meta per product or page in the product/page settings.
  • Squarespace/Wix: open the page settings and update SEO title and description fields.
    Plugins like Yoast/AIOSEO are WordPress‑specific, but all these platforms let you control the key metadata. Shopify apps and platform SEO settings will handle the equivalent fields.

Use Google Search Console to check the outcome
Adding keywords doesn’t stop at publishing. Ask: is Google actually showing my pages for those keywords?

  • Use Google Search Console to see which queries trigger your pages, impressions, clicks, and average position.
  • Track changes over time after you update titles, H1s, and content.

Final practical tips — what to focus on right now

  • Use Yoast (free) to set a single focus keyphrase and follow its title/H1/meta suggestions.
  • Don’t waste time on the meta keywords tag — it’s ignored by Google.
  • If you want multi‑keyword scoring, consider Yoast Premium or AIOSEO Pro, but prioritize better content and user intent first.
  • Monitor results in Google Search Console and iterate.

Think of keyword work as small, repeatable improvements: update the title and meta, tune the first paragraph, check Search Console, and repeat. You’ll get compounding results without chasing outdated tags or shortcuts.

Why does this matter? Because most site builders give you the same simple levers Google looks at: page titles, meta descriptions, URLs, headings and image alt text. Use those fields deliberately and you’ll steer more relevant traffic without fighting the platform.

Quick rule before we dive in: place your primary keyword in the title, URL (slug), H1 and early in the copy. Add secondary keywords in subheadings, image alt text and the meta description—always naturally. Then watch performance in Google Search Console and iterate.

Shopify — where to add keywords

  • Where to edit: In the Shopify admin, open a product, page or blog post. Scroll to the Search engine listing preview. For the homepage use Online Store > Preferences.
  • Fields to use: Title tag, meta description, URL handle, and image alt text.
  • Practical tip: Keep product titles clear and keyword-rich but readable. Use the meta description to include another related term and a call-to-action to improve click-throughs. Shopify’s SEO preview shows how it will look in Google—use that.

Squarespace — where to add keywords

  • Where to edit: Pages > click the page > Settings > SEO tab. For images, click image > Design > click the image to edit alt text.
  • Fields to use: Page title, meta description, URL slug, image alt text and block-level headings.
  • Practical tip: Squarespace auto-generates some tags; override those settings with concise, keyword-focused titles and slugs that match how people search.

Wix — where to add keywords

  • Where to edit: Editor > Pages > Page Settings > SEO (or use Wix SEO Wiz for guidance).
  • Fields to use: SEO (title) tag, meta description, URL, image alt text, and the headings inside the page editor.
  • Practical tip: Use the Wix SEO Wiz to generate a basic plan, but manually refine the SEO title and description for each page to include your primary and one secondary keyword.

Blogger — where to add keywords

  • Where to edit: In the post editor, use Post settings > Search description for the meta description and Post settings > Permalink for the URL.
  • Fields to use: Post title, search description, permalink, image alt text, and labels (tags) for topical grouping.
  • Practical tip: Blogger’s Search description is your meta description—use it to include a keyword and an enticing reason to click.

A note on WordPress tools (Yoast, AIOSEO)

  • If you also use WordPress, plugins like Yoast and All in One SEO (AIOSEO) expose the same fields (title, meta, slug, alt text) with handy checks. Think of them as a compact checklist—site-builders give you the same checklist inside their editors.

Images and technical bits (applies to all builders)

  • Always set image alt text and meaningful file names—search engines use these to understand image content and they’re simple keyword opportunities.
  • Keep URLs short and human-readable; include one primary keyword in the slug where it makes sense.
  • Don’t stuff keywords. Keep language natural for users—Google rewards pages that satisfy search intent.

Amazon listings — a different animal

  • Where to add keywords: Product title, bullet points, product description, and the backend “search terms” (or keywords) field in Seller Central.
  • How Amazon uses them: Amazon’s search relies heavily on those visible fields plus conversion signals (click-throughs, sales, reviews). It does not use HTML meta tags the way Google does.
  • Practical tip: Focus on relevant terms and sales metrics. Use precise product terminology, common synonyms, and important attributes (size, color, compatibility) in bullets and backend search terms. Optimize title and bullets for both search and conversion—better conversion often boosts ranking more than extra keyword stuffing.
  • Monitor and test: Use Amazon’s A/B testing (if available) and track conversion changes. High sales velocity and good conversion rates matter as much as keyword placement.

Measure and iterate with Google Search Console and data

  • After you publish changes, check Google Search Console for impressions, clicks and queries. Which keywords are rising? Which pages get impressions but low clicks?
  • Use that info to refine titles, meta descriptions and on-page copy. For Amazon, prioritize conversion metrics, click-through rate and sales changes.

Final, practical checklist you can run through for any builder

  • Edit the title tag to include the primary keyword.
  • Set a concise meta description with a secondary keyword and a CTA.
  • Use a clean URL slug that contains the primary keyword.
  • Add alt text for images with relevant keywords.
  • Sprinkle secondary keywords in subheads and body text naturally.
  • Monitor results in Google Search Console (or Amazon metrics for listings) and adjust.

You don’t need fancy tools to win here—most site-builders already give you the important fields. Be deliberate, stay user-focused, and use data to refine what works.

HTML & technical on‑page implementation — how to add keywords in HTML for SEO, how to add meta keywords in website/html, title tags, header tags, meta description, schema, and how to link keywords to your website

Why this layer matters for you
This is where search engines and people first "see" what a page is about. Get the HTML signals right and you make it obvious to Google and visitors why your page deserves attention. Small, precise changes here drive better indexing, higher CTRs, and clearer topical relevance.

Meta keywords: the old tag you can stop worrying about
The meta keywords tag is ignored by Google. Don’t spend effort stuffing it — Google doesn’t use it to rank pages. Instead, put your energy into elements that matter: title tags, meta descriptions, H1/H2 headings, image alt text, and URL slugs. Those are the fields Google reads and people judge at a glance.

Title tags — the single most important HTML signal

  • What to do: Put your primary keyword near the start of the </strong> element, make each title unique, and keep it concise (roughly 50–60 characters).</li> <li>Why it helps: Titles are the headline in search results. They influence ranking and are often what people scan when deciding to click.</li> <li>Simple HTML example: <title>Blue Ceramic Mug — Small Batch Pottery
  • Tools: In WordPress use Yoast or All in One SEO (AIOSEO) to edit the SEO title. On Shopify, Squarespace, and Wix you’ll find an SEO/title field in the page or product settings.

Meta descriptions — write for clicks, not rank

  • What to do: Write natural, benefit-focused copy that includes your keyword once. Aim for ~120–160 characters.
  • Why it helps: Descriptions don’t directly boost rankings but improve CTR, which indirectly helps performance.
  • Practical tip: Use Yoast/AIOSEO preview tools and check how descriptions appear in Shopify, Squarespace, and Wix editors.
  • Monitor CTR in Google Search Console’s Performance report to see which meta descriptions need rewriting.

Header tags (H1, H2, H3) — structure content clearly

  • What to do: Use one H1 per page that contains the primary keyword. Use H2s and H3s for logical sections and to surface related phrases.
  • Why it helps: Headings act like signposts inside the page for both readers and crawlers; they make topical relevance easier to parse.
  • HTML example:

    Blue Ceramic Mug: Small Batch Pottery

    Why Choose a Handmade Ceramic Mug

  • Keep headings readable and avoid keyword-stuffing.

Images and URL slugs — small places with big impact

  • Image alt text: Describe the image and include a relevant keyword where it fits naturally. Example: alt="blue ceramic coffee mug on wooden table".
  • File names: blue-ceramic-mug.jpg is better than IMG_1234.jpg.
  • URL slugs: Keep them short, hyphenated, and keyword-rich: example.com/blue-ceramic-mug.
  • Why it helps: These fields are easy wins for accessibility, indexing, and image search traffic.

Schema / structured data — tell Google exactly what the page is

  • What to do: Add JSON‑LD structured data to show the page type: Product, Article, FAQ, HowTo, etc.
  • Why it helps: Schema clarifies intent (this page is a product, this is an FAQ) and can unlock rich results in SERPs.
  • Quick JSON‑LD FAQ example:
  • Tools & monitoring: Use Google‘s Rich Results Test and check Structured Data reports in Google Search Console to fix errors.

Internal linking — use keywords in anchors, but don’t overdo exact matches

  • What to do: Link from related pages with descriptive anchor text that naturally includes keywords or related phrases.
  • Why it helps: Good internal links pass topical signals and distribute authority across your site.
  • Best practice:
    • Use varied anchors (longer phrases, partial matches, and brand anchors).
    • Avoid repetitive exact‑match anchors across many pages — that looks manipulative.
    • Link from high-traffic or high-authority pages to new or converting pages.
  • Example anchors: “shop our blue ceramic mugs”, “care instructions for pottery”, or branded anchors like “Pottery Co. blue mugs”.

Where to edit these fields on common platforms

  • WordPress: Use Yoast or AIOSEO. Edit SEO title, meta description, and social preview in the plugin’s snippet editor. Yoast also gives a focus keyphrase indicator.
  • Shopify: In a product/page editor, expand the "Search engine listing preview" to set title, meta description, and URL handle.
  • Squarespace & Wix: Each page and product has an SEO or page settings area where you edit title, description, and URL slug.
  • Raw HTML: Edit the section for , <meta name="description">, image attributes in the <img> tag, and insert JSON‑LD for schema.</li> </ul> <p>Monitor and iterate with <strong>Google</strong> Search Console</p> <ul> <li>Check Performance (queries, pages, CTR) to see which keywords and pages are improving.</li> <li>Use Inspect URL and the Coverage/Enhancements reports to confirm indexing and structured data.</li> <li>Fix flagged schema errors and re‑submit pages for re‑crawling when you make important on‑page changes.</li> </ul> <p>Quick technical checklist you can run through now</p> <ul> <li>Replace meta keywords focus with a strong <strong>title tag</strong> for each page.</li> <li>Write unique <strong>meta descriptions</strong> tailored to search intent.</li> <li>Ensure one descriptive <strong>H1</strong> + helpful <strong>H2s</strong> per page.</li> <li>Optimize <strong>image alt text</strong> and file names; clean up <strong>URL slugs</strong>.</li> <li>Add appropriate <strong>schema</strong> (Product, Article, FAQ) via JSON‑LD.</li> <li>Build internal links with descriptive, varied anchor text — avoid repeating exact matches.</li> <li>Track changes in <strong><strong>Google</strong> Search Console</strong> and iterate.</li> </ul> <p>You don’t need every trick at once — start with titles, headings, and URLs. Those deliver the biggest returns and make the rest of your SEO work more effective.</p> </div> </div> </div> <div role="region" aria-labelledby="e-n-accordion-item-7303" class="elementor-element elementor-element-7h6216k e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child" data-id="7h6216k" data-element_type="container"> </div> </div> </details> <details id="e-n-accordion-item-7304" class="e-n-accordion-item" > <summary class="e-n-accordion-item-title" data-accordion-index="5" tabindex="-1" aria-expanded="false" aria-controls="e-n-accordion-item-7304" > <span class='e-n-accordion-item-title-header'><h3 class="e-n-accordion-item-title-text"> Tools, Google, and growth tactics — how to add Google keywords to your site (Search Console), add more keywords to your site, find and add organic keywords to website, how to add keywords to website for SEO and measure results (tracking, A/B testing) </h3></span> <span class='e-n-accordion-item-title-icon'> <span class='e-opened' ><svg aria-hidden="true" class="e-font-icon-svg e-fas-minus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> <span class='e-closed'><svg aria-hidden="true" class="e-font-icon-svg e-fas-plus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> </span> </summary> <div role="region" aria-labelledby="e-n-accordion-item-7304" class="elementor-element elementor-element-h44hzdg e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child" data-id="h44hzdg" data-element_type="container"> <div role="region" aria-labelledby="e-n-accordion-item-7304" class="elementor-element elementor-element-smgvpjs e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child" data-id="smgvpjs" data-element_type="container"> </div> <div role="region" aria-labelledby="e-n-accordion-item-7304" class="elementor-element elementor-element-0zh8frr e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child" data-id="0zh8frr" data-element_type="container"> <div class="elementor-element elementor-element-jrpk46k elementor-widget elementor-widget-text-editor" data-id="jrpk46k" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Why this matters for you<br /> If you want more organic traffic, you need to stop guessing which words people use and start using data. <strong><strong>Google</strong> Search Console</strong> gives you the exact queries people typed and the pages they landed on. That’s gold — it shows real opportunities and lets you measure the impact of any change you make.</p> <p>Find real keyword opportunities with <strong>Google</strong> Search Console<br /> Open Search Console > Performance. Look at the <strong>Queries</strong> and <strong>Pages</strong> tabs together. You’re hunting for:</p> <ul> <li>Queries with decent <strong>impressions</strong> but low <strong>CTR</strong> (people see you in results but don’t click).</li> <li>Queries where your <strong>average position</strong> is in the 6–20 range (real chance to move into the top three).</li> <li>Pages that already rank for multiple related queries — those pages are ripe for optimization.</li> </ul> <p>Why this matters: these are warm leads. They already show interest. A small change to a title or snippet can convert impressions into clicks.</p> <p>How to add and test keywords — practical steps</p> <ol> <li>Pick a target page and a target query (or small group of related queries).</li> <li>Make one controlled change only: update the <strong>title tag</strong>, or rewrite the <strong>meta description</strong>, or add a small content section that answers the query.</li> <li>Track changes in Search Console: watch <strong>impressions</strong>, <strong>CTR</strong>, and <strong>average position</strong>. Use the Performance report to compare the date ranges before and after your change.</li> <li>Wait and measure. Give <strong>Google</strong> time (usually 2–8 weeks) to reindex and show results. If you changed multiple variables at once, you won’t know which one worked.</li> </ol> <p>Tools you’ll use on different platforms</p> <ul> <li>WordPress: use <strong><strong>Yoast</strong></strong> or <strong>All in One SEO (AIOSEO)</strong> to edit SEO titles, meta descriptions, and social snippets easily. Both let you preview and template titles.</li> <li><strong>Shopify</strong>: edit SEO fields in each product/page editor under the “Edit website SEO” (or similar) area.</li> <li><strong>Squarespace</strong> & <strong>Wix</strong>: use each page’s SEO settings to edit title tags and meta descriptions; they also include search previews.</li> <li>For raw HTML: edit the <title> and <meta name="description"> in the page head.</li> </ul> <p>Measure impact properly — combine tools<br /> Don’t rely on one data source. Combine:</p> <ul> <li><strong><strong>Google</strong> Search Console</strong> — actual search queries, impressions, CTR, average position.</li> <li><strong>GA4</strong> — sessions from organic search, engagement metrics, and conversions to see business impact.</li> <li><strong>A rank tracker (Ahrefs/SEMrush or similar)</strong> — track keyword position trends over time and compare competitors.</li> </ul> <p>A balanced workflow: use Search Console to spot queries and track snippet-level changes, GA4 to confirm whether clicks lead to engagement/conversions, and your rank tracker to watch rankings across all target keywords.</p> <p>What to test (and how to prioritize)<br /> Prioritize pages with:</p> <ul> <li>High impressions + low CTR → try better titles/meta descriptions.</li> <li>Average position 6–20 → try on‑page content improvements (add paragraphs, FAQ answers, headings).</li> <li>Pages ranking for many related queries → consolidate and focus content or split intents into separate pages.</li> </ul> <p>Testing tips:</p> <ul> <li>Test one variable at a time (title vs. content vs. internal links).</li> <li>Use a control: change half of comparable product pages and leave the other half as-is. Compare GSC/GA4 performance after 4–8 weeks.</li> <li>Expect small but meaningful lifts. Even a 5–15% CTR uplift can produce significant extra traffic.</li> </ul> <p>Simple checklist for an experiment</p> <ul> <li>Export queries and pages from Search Console for baseline.</li> <li>Note current impressions, CTR, and average position.</li> <li>Make one clear change (title, meta, content block).</li> <li>Log the date of change and which pages were modified.</li> <li>Re-check Search Console and GA4 after 2–8 weeks; look for shifts in <strong>impressions</strong>, <strong>CTR</strong>, <strong>average position</strong>, and conversions.</li> <li>Update strategy based on the data — keep what works, revert or try something new if it doesn’t.</li> </ul> <p>Growth tactics beyond single-page edits</p> <ul> <li>Add FAQ sections (and optionally JSON‑LD) to capture question-based queries.</li> <li>Create new pages when intent differs — don’t squeeze two separate intents into one page.</li> <li>Improve internal linking to send relevance signals to the page you want to rank.</li> <li>Use a consistent title template via <strong>Yoast</strong>/AIOSEO or your CMS so changes are systematic, not random.</li> </ul> <p>Final nudge — be iterative, not impulsive<br /> Think of optimization like tweaking a recipe — change one ingredient at a time, taste, then tweak again. Use <strong><strong>Google</strong> Search Console</strong> to find what people already try to find on your site, make small, measured edits with <strong><strong>Yoast</strong>/AIOSEO</strong> or your CMS settings (<strong>Shopify</strong>, <strong>Squarespace</strong>, <strong>Wix</strong>), and measure with <strong>GSC + GA4 + a rank tracker (Ahrefs/SEMrush)</strong>. Iterate based on real data, and you’ll scale what works instead of chasing guesses.</p> </div> </div> </div> <div role="region" aria-labelledby="e-n-accordion-item-7304" class="elementor-element elementor-element-un6eh23 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child" data-id="un6eh23" data-element_type="container"> </div> </div> </details> </div> </div> </div> </div> <div class="elementor-element elementor-element-1c167496 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child" data-id="1c167496" data-element_type="container"> <div class="elementor-element elementor-element-4374667c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child" data-id="4374667c" data-element_type="container"> </div> <div class="elementor-element elementor-element-3b3a4695 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no 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data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h5><strong data-start="326" data-end="442">If your Google rankings don’t improve within 6 months, our tech team will personally step in – at no extra cost.</strong></h5><p><br data-start="442" data-end="445" />All we ask: follow the LOVE-guided recommendations and apply the core optimizations.</p><p><br data-start="531" data-end="534" />That’s our LOVE commitment.</p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-6a2d59bf e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent" data-id="6a2d59bf" data-element_type="container" data-settings="{"background_background":"classic"}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-475fc758 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child" data-id="475fc758" 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101.2c-9.8-9.3-10-24.8-.4-34.3z"></path></svg></span>Start for Free - NOW</a> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-2d6034b9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent" data-id="2d6034b9" data-element_type="container" data-settings="{"background_background":"classic"}"> <div class="elementor-element elementor-element-7208f12d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child" data-id="7208f12d" data-element_type="container"> <div class="elementor-element elementor-element-5e73d383 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child" data-id="5e73d383" data-element_type="container"> <div class="elementor-element elementor-element-4cdb1b82 elementor-widget elementor-widget-heading" data-id="4cdb1b82" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Conclusion</h4> </div> </div> </div> <div class="elementor-element elementor-element-569ae820 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child" data-id="569ae820" data-element_type="container"> <div class="elementor-element elementor-element-364c6146 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child" data-id="364c6146" data-element_type="container"> <div class="elementor-element elementor-element-3f0b02c8 elementor-widget elementor-widget-text-editor" data-id="3f0b02c8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Conclusion — why this matters for you<br /> You’ve learned where to put keywords and why each placement matters. The payoff? Better relevance in <strong>Google</strong>, clearer messaging for visitors, and a steady improvement in the traffic that actually converts. Small, regular improvements beat occasional big overhauls every time.</p> <p>Quick checklist (do these first)</p> <ul> <li><strong>Pick 1 primary keyword per page.</strong></li> <li><strong>Include it naturally</strong> in the page <strong>title</strong>, <strong>H1</strong>, <strong>URL/slug</strong>, <strong>meta description</strong>, and at least one image <strong>alt text</strong>.</li> <li><strong>Use related terms</strong> and synonyms in the body — don’t force repetition.</li> <li><strong>Add schema (JSON‑LD)</strong> where relevant: products, FAQs, reviews.</li> <li><strong>Submit your sitemap</strong> to <strong>Google</strong> and other engines.</li> <li><strong>Track performance</strong> with <strong><strong>Google</strong> Search Console</strong>.</li> </ul> <p>Step‑by‑step next actions (a simple sequence you can follow)</p> <ol> <li>Choose one page to optimize — start small. Which page drives visits or conversions already?</li> <li>Confirm a clear primary keyword for that page.</li> <li>Update the title, H1, URL slug and meta description so the keyword appears naturally.</li> <li>Add keyword-rich but readable alt text to images and ensure filenames are descriptive.</li> <li>Sprinkle 2–5 related terms across the content and add a short FAQ or schema block if useful.</li> <li>Use your CMS or an SEO tool (<strong>Yoast</strong>, All in One SEO) to preview how search engines and users see the snippet.</li> <li>Publish changes, then submit or re-submit your sitemap and request indexing in <strong>Google</strong> Search Console.</li> <li>Wait 1–2 weeks, then review queries, impressions, clicks, and position in Search Console before making another change.</li> </ol> <p>Common mistakes to avoid</p> <ul> <li><strong>Keyword stuffing.</strong> Overloading a page with repeats makes content awkward to read and signals poor quality to both users and <strong>Google</strong>. That reduces ranking potential.</li> <li><strong>Adding irrelevant meta keywords.</strong> The old meta‑keywords tag is obsolete and irrelevant to <strong>Google</strong>. Adding irrelevant or stuffed meta keywords only wastes effort and can harm user trust.</li> <li>Making huge simultaneous changes across many pages. Big swings make it hard to know what worked. Continuous monitoring and small iterative updates work better than one-time overhauls.</li> </ul> <p>Ongoing optimization tips (keep momentum)</p> <ul> <li>Monitor Search Console weekly for new query opportunities and pages losing traction.</li> <li>Test one element at a time — title, meta description, or content — so you can measure impact.</li> <li>Log every change you make (what, when, why). That history is gold when diagnosing results.</li> <li>Refresh content every few months: add examples, update stats, and expand on common user questions.</li> <li>Improve related technical factors: page speed, mobile usability, structured data, and internal linking.</li> <li>Use tools to scale intelligently: <strong>Yoast</strong> or All in One SEO (AIOSEO) help maintain consistency; platform settings in <strong>Shopify</strong>, <strong>Squarespace</strong>, and <strong>Wix</strong> let you edit key fields quickly.</li> <li>Keep the user first. If a change reads naturally and answers a question, it’s more likely to succeed than a keyword-packed paragraph.</li> </ul> <p>Final nudge<br /> Which page will you optimize first? Pick one, follow the checklist, submit the sitemap in <strong>Google</strong> Search Console, and make just one measurable change. Small, steady wins stack up into real traffic and conversions — and you’ll learn as you go.</p> </div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-25e6a5a7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent" data-id="25e6a5a7" data-element_type="container" data-settings="{"background_background":"classic"}"> <div class="elementor-element elementor-element-72a09233 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child" data-id="72a09233" data-element_type="container"> <div class="elementor-element elementor-element-4ff429f8 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child" data-id="4ff429f8" data-element_type="container"> <div class="elementor-element elementor-element-4eecac29 elementor-widget elementor-widget-heading" data-id="4eecac29" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Author - Tags - Categories - Page Infos</h4> </div> </div> </div> <div class="elementor-element elementor-element-2a5576e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child" data-id="2a5576e" data-element_type="container"> <div class="elementor-element elementor-element-782df51 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child" data-id="782df51" data-element_type="container"> <div class="elementor-element elementor-element-2303aa4 wpr-post-info-align-center elementor-widget elementor-widget-wpr-post-info" data-id="2303aa4" data-element_type="widget" data-widget_type="wpr-post-info.default"> <div class="elementor-widget-container"> <ul class="wpr-post-info wpr-post-info-"><li class="wpr-post-info-author"><span class="wpr-post-info-text"><svg aria-hidden="true" class="e-font-icon-svg e-fas-user-edit" viewBox="0 0 640 512" xmlns="http://www.w3.org/2000/svg"><path d="M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm89.6 32h-16.7c-22.2 10.2-46.9 16-72.9 16s-50.6-5.8-72.9-16h-16.7C60.2 288 0 348.2 0 422.4V464c0 26.5 21.5 48 48 48h274.9c-2.4-6.8-3.4-14-2.6-21.3l6.8-60.9 1.2-11.1 7.9-7.9 77.3-77.3c-24.5-27.7-60-45.5-99.9-45.5zm45.3 145.3l-6.8 61c-1.1 10.2 7.5 18.8 17.6 17.6l60.9-6.8 137.9-137.9-71.7-71.7-137.9 137.8zM633 268.9L595.1 231c-9.3-9.3-24.5-9.3-33.8 0l-37.8 37.8-4.1 4.1 71.8 71.7 41.8-41.8c9.3-9.4 9.3-24.5 0-33.9z"></path></svg></span><a href="https://www.searchneedslove.com/en/author/fuxx/"><img alt='' src='https://secure.gravatar.com/avatar/cec9e4c1151f764b2f48fdc6795102c0866554f250c0f70e165ed5138da25e07?s=64&d=blank&r=g' srcset='https://secure.gravatar.com/avatar/cec9e4c1151f764b2f48fdc6795102c0866554f250c0f70e165ed5138da25e07?s=128&d=blank&r=g 2x' class='avatar avatar-64 photo' height='64' width='64' /><span>fuxx</span></a></li><li class="wpr-post-info-date"><span>December 5, 2025</span></li></ul> </div> </div> </div> <div class="elementor-element elementor-element-49e59e20 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child" data-id="49e59e20" data-element_type="container"> <div class="elementor-element elementor-element-4d5250ec wpr-post-info-align-center elementor-widget elementor-widget-wpr-post-info" data-id="4d5250ec" data-element_type="widget" data-widget_type="wpr-post-info.default"> <div class="elementor-widget-container"> <ul class="wpr-post-info wpr-post-info-"><li class="wpr-post-info-taxonomy"></li><li class="wpr-post-info-taxonomy"><span>SEO Strategies</span></li></ul> </div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-980ea16 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent" data-id="980ea16" 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M34.5,12.4c-0.2,0,2.1,0.8,3.3,0.9c1.2,0.1,2,0.1,2-0.2c0-0.3-0.1-0.5-1.6-0.4C36.6,12.8,34.7,12.4,34.5,12.4z M152.2,21.1 c-0.1,0.1-2.4-0.3-7.5-0.3c-5,0-13.6-2.4-17.2-3.5c-3.6-1.1,10,3.9,16.5,4.1C150.5,21.6,152.3,21,152.2,21.1z"/> <path class="elementor-shape-fill" d="M269.6,18c-0.1-0.1-4.6,0.3-7.2,0c-7.3-0.7-17-3.2-16.6-2.9c0.4,0.3,13.7,3.1,17,3.3 C267.7,18.8,269.7,18,269.6,18z"/> <path class="elementor-shape-fill" d="M227.4,9.8c-0.2-0.1-4.5-1-9.5-1.2c-5-0.2-12.7,0.6-12.3,0.5c0.3-0.1,5.9-1.8,13.3-1.2 S227.6,9.9,227.4,9.8z"/> <path class="elementor-shape-fill" d="M204.5,13.4c-0.1-0.1,2-1,3.2-1.1c1.2-0.1,2,0,2,0.3c0,0.3-0.1,0.5-1.6,0.4 C206.4,12.9,204.6,13.5,204.5,13.4z"/> <path class="elementor-shape-fill" d="M201,10.6c0-0.1-4.4,1.2-6.3,2.2c-1.9,0.9-6.2,3.1-6.1,3.1c0.1,0.1,4.2-1.6,6.3-2.6 S201,10.7,201,10.6z"/> <path class="elementor-shape-fill" d="M154.5,26.7c-0.1-0.1-4.6,0.3-7.2,0c-7.3-0.7-17-3.2-16.6-2.9c0.4,0.3,13.7,3.1,17,3.3 C152.6,27.5,154.6,26.8,154.5,26.7z"/> <path class="elementor-shape-fill" d="M41.9,19.3c0,0,1.2-0.3,2.9-0.1c1.7,0.2,5.8,0.9,8.2,0.7c4.2-0.4,7.4-2.7,7-2.6 c-0.4,0-4.3,2.2-8.6,1.9c-1.8-0.1-5.1-0.5-6.7-0.4S41.9,19.3,41.9,19.3z"/> <path class="elementor-shape-fill" d="M75.5,12.6c0.2,0.1,2-0.8,4.3-1.1c2.3-0.2,2.1-0.3,2.1-0.5c0-0.1-1.8-0.4-3.4,0 C76.9,11.5,75.3,12.5,75.5,12.6z"/> <path class="elementor-shape-fill" d="M15.6,13.2c0-0.1,4.3,0,6.7,0.5c2.4,0.5,5,1.9,5,2c0,0.1-2.7-0.8-5.1-1.4 C19.9,13.7,15.7,13.3,15.6,13.2z"/> </svg> </div> <div class="elementor-element elementor-element-73ed6429 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child" data-id="73ed6429" data-element_type="container"> <div class="elementor-element elementor-element-2bae0d6 elementor-widget elementor-widget-heading" data-id="2bae0d6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Questions & Answers</h3> </div> </div> </div> <div class="elementor-element elementor-element-445472f4 elementor-widget elementor-widget-elementskit-accordion" data-id="445472f4" data-element_type="widget" data-widget_type="elementskit-accordion.default"> <div class="elementor-widget-container"> <div class="ekit-wid-con" > <div class="elementskit-accordion accoedion-primary" id="accordion-69450036c1fb9"> <div class="elementskit-card active"> <div class="elementskit-card-header" id="primaryHeading-0-445472f4"> <a href="#collapse-131pcck69450036c1fb9" class="ekit-accordion--toggler elementskit-btn-link collapsed" data-ekit-toggle="collapse" data-target="#Collapse-131pcck69450036c1fb9" aria-expanded="true" aria-controls="Collapse-131pcck69450036c1fb9"> <span class="ekit-accordion-title">How do I add a keyword in Yoast SEO?</span> <div class="ekit_accordion_icon_group"> <div class="ekit_accordion_normal_icon"> <!-- Normal Icon --> <i class="icon icon-down-arrow1"></i> </div> <div class="ekit_accordion_active_icon"> <!-- Active Icon --> <i class="icon icon-up-arrow"></i> </div> </div> </a> </div> <div id="Collapse-131pcck69450036c1fb9" class=" show collapse" aria-labelledby="primaryHeading-0-445472f4" data-parent="#accordion-69450036c1fb9"> <div class="elementskit-card-body ekit-accordion--content"> Open the post or page in WordPress, scroll to the <strong>Yoast</strong> SEO box below the editor and enter your primary phrase in the "Focus keyphrase" field. Then use the Title, Slug (URL), and Meta description fields in the same box to include variants of that phrase. Finally, adjust headings and the first paragraph of your content so the keyword appears naturally. </div> </div> </div><!-- .elementskit-card END --> <div class="elementskit-card "> <div class="elementskit-card-header" id="primaryHeading-1-445472f4"> <a href="#collapse-25pebi469450036c1fb9" class="ekit-accordion--toggler elementskit-btn-link collapsed" data-ekit-toggle="collapse" data-target="#Collapse-25pebi469450036c1fb9" aria-expanded="false" aria-controls="Collapse-25pebi469450036c1fb9"> <span class="ekit-accordion-title">Can I add multiple keywords in Yoast SEO free?</span> <div class="ekit_accordion_icon_group"> <div class="ekit_accordion_normal_icon"> <!-- Normal Icon --> <i class="icon icon-down-arrow1"></i> </div> <div class="ekit_accordion_active_icon"> <!-- Active Icon --> <i class="icon icon-up-arrow"></i> </div> </div> </a> </div> <div id="Collapse-25pebi469450036c1fb9" class=" collapse" aria-labelledby="primaryHeading-1-445472f4" data-parent="#accordion-69450036c1fb9"> <div class="elementskit-card-body ekit-accordion--content"> The free <strong>Yoast</strong> plugin only includes one Focus keyphrase. You can still optimize a post for additional keywords by naturally placing those phrases in the title, headings, body text and meta description. If you want built-in support for multiple focus keyphrases, consider <strong>Yoast</strong> Premium. </div> </div> </div><!-- .elementskit-card END --> <div class="elementskit-card "> <div class="elementskit-card-header" id="primaryHeading-2-445472f4"> <a href="#collapse-6z19bv569450036c1fb9" class="ekit-accordion--toggler elementskit-btn-link collapsed" data-ekit-toggle="collapse" data-target="#Collapse-6z19bv569450036c1fb9" aria-expanded="false" aria-controls="Collapse-6z19bv569450036c1fb9"> <span class="ekit-accordion-title">How do I add keywords in All in One SEO (AIOSEO)?</span> <div class="ekit_accordion_icon_group"> <div class="ekit_accordion_normal_icon"> <!-- Normal Icon --> <i class="icon icon-down-arrow1"></i> </div> <div class="ekit_accordion_active_icon"> <!-- Active Icon --> <i class="icon icon-up-arrow"></i> </div> </div> </a> </div> <div id="Collapse-6z19bv569450036c1fb9" class=" collapse" aria-labelledby="primaryHeading-2-445472f4" data-parent="#accordion-69450036c1fb9"> <div class="elementskit-card-body ekit-accordion--content"> Edit the post or page, find the AIOSEO metabox (usually below the editor), and add your target keyword or phrase in the "Focus Keyphrase" or SEO title/meta description fields. Use the snippet preview to confirm the title and meta description include your keyword, and place the keyword naturally in headings and content. </div> </div> </div><!-- .elementskit-card END --> <div class="elementskit-card "> <div class="elementskit-card-header" id="primaryHeading-3-445472f4"> <a href="#collapse-1hcxzlk69450036c1fb9" class="ekit-accordion--toggler elementskit-btn-link collapsed" data-ekit-toggle="collapse" data-target="#Collapse-1hcxzlk69450036c1fb9" aria-expanded="false" aria-controls="Collapse-1hcxzlk69450036c1fb9"> <span class="ekit-accordion-title">How do I add keywords in WordPress site-wide and per post?</span> <div class="ekit_accordion_icon_group"> <div class="ekit_accordion_normal_icon"> <!-- Normal Icon --> <i class="icon icon-down-arrow1"></i> </div> <div class="ekit_accordion_active_icon"> <!-- Active Icon --> <i class="icon icon-up-arrow"></i> </div> </div> </a> </div> <div id="Collapse-1hcxzlk69450036c1fb9" class=" collapse" aria-labelledby="primaryHeading-3-445472f4" data-parent="#accordion-69450036c1fb9"> <div class="elementskit-card-body ekit-accordion--content"> Site-wide: pick a few core keywords for your homepage and main pages, then add them to your homepage title, meta description (via an SEO plugin), top-level headings, and site-wide content like the footer or about page. Per post/page: add the keyword to the post title, URL slug, H1/H2 headings, first 100 words, meta description, and image alt text. Use an SEO plugin (<strong>Yoast</strong> or AIOSEO) to edit meta fields. </div> </div> </div><!-- .elementskit-card END --> <div class="elementskit-card "> <div class="elementskit-card-header" id="primaryHeading-4-445472f4"> <a href="#collapse-v8qa7ou69450036c1fb9" class="ekit-accordion--toggler elementskit-btn-link collapsed" data-ekit-toggle="collapse" data-target="#Collapse-v8qa7ou69450036c1fb9" aria-expanded="false" aria-controls="Collapse-v8qa7ou69450036c1fb9"> <span class="ekit-accordion-title">How do I add keywords in Shopify?</span> <div class="ekit_accordion_icon_group"> <div class="ekit_accordion_normal_icon"> <!-- Normal Icon --> <i class="icon icon-down-arrow1"></i> </div> <div class="ekit_accordion_active_icon"> <!-- Active Icon --> <i class="icon icon-up-arrow"></i> </div> </div> </a> </div> <div id="Collapse-v8qa7ou69450036c1fb9" class=" collapse" aria-labelledby="primaryHeading-4-445472f4" data-parent="#accordion-69450036c1fb9"> <div class="elementskit-card-body ekit-accordion--content"> Open the product, collection, or page in <strong>Shopify</strong>, scroll to the "Search engine listing preview" and click "Edit website SEO." Add your target keyword to the Page title, Meta description, and URL handle. Also include it in the product title, product description, and image alt text. Use <strong>Shopify</strong> tags sparingly for internal filtering, not as a primary SEO tactic. </div> </div> </div><!-- .elementskit-card END --> <div class="elementskit-card "> <div class="elementskit-card-header" id="primaryHeading-5-445472f4"> <a href="#collapse-5ft6vzt69450036c1fb9" class="ekit-accordion--toggler elementskit-btn-link collapsed" data-ekit-toggle="collapse" data-target="#Collapse-5ft6vzt69450036c1fb9" aria-expanded="false" aria-controls="Collapse-5ft6vzt69450036c1fb9"> <span class="ekit-accordion-title">How do I add keywords in HTML for SEO?</span> <div class="ekit_accordion_icon_group"> <div class="ekit_accordion_normal_icon"> <!-- Normal Icon --> <i class="icon icon-down-arrow1"></i> </div> <div class="ekit_accordion_active_icon"> <!-- Active Icon --> <i class="icon icon-up-arrow"></i> </div> </div> </a> </div> <div id="Collapse-5ft6vzt69450036c1fb9" class=" collapse" aria-labelledby="primaryHeading-5-445472f4" data-parent="#accordion-69450036c1fb9"> <div class="elementskit-card-body ekit-accordion--content"> Place the main keyword in the <title> tag, an H1 heading, and the first paragraph of the page. Add supporting phrases in H2/H3 headings and body text. You can add a meta description like . The old tag is ignored by <strong>Google</strong>, so focus on visible content and meta description instead. </div> </div> </div><!-- .elementskit-card END --> <div class="elementskit-card "> <div class="elementskit-card-header" id="primaryHeading-6-445472f4"> <a href="#collapse-ye2iefg69450036c1fb9" class="ekit-accordion--toggler elementskit-btn-link collapsed" data-ekit-toggle="collapse" data-target="#Collapse-ye2iefg69450036c1fb9" aria-expanded="false" aria-controls="Collapse-ye2iefg69450036c1fb9"> <span class="ekit-accordion-title">Should I add meta keywords to my website?</span> <div class="ekit_accordion_icon_group"> <div class="ekit_accordion_normal_icon"> <!-- Normal Icon --> <i class="icon icon-down-arrow1"></i> </div> <div class="ekit_accordion_active_icon"> <!-- Active Icon --> <i class="icon icon-up-arrow"></i> </div> </div> </a> </div> <div id="Collapse-ye2iefg69450036c1fb9" class=" collapse" aria-labelledby="primaryHeading-6-445472f4" data-parent="#accordion-69450036c1fb9"> <div class="elementskit-card-body ekit-accordion--content"> No — major search engines like <strong>Google</strong> ignore the meta keywords tag. Spending time stuffing meta keywords won’t help rankings. Instead, focus on placing your keywords naturally in titles, headings, body copy, meta descriptions, image alt text, and structured data. </div> </div> </div><!-- .elementskit-card END --> <div class="elementskit-card "> <div class="elementskit-card-header" id="primaryHeading-7-445472f4"> <a href="#collapse-1cu3wmb69450036c1fb9" class="ekit-accordion--toggler elementskit-btn-link collapsed" data-ekit-toggle="collapse" data-target="#Collapse-1cu3wmb69450036c1fb9" aria-expanded="false" aria-controls="Collapse-1cu3wmb69450036c1fb9"> <span class="ekit-accordion-title">How do I add keywords in Wix, Squarespace, or Blogger?</span> <div class="ekit_accordion_icon_group"> <div class="ekit_accordion_normal_icon"> <!-- Normal Icon --> <i class="icon icon-down-arrow1"></i> </div> <div class="ekit_accordion_active_icon"> <!-- Active Icon --> <i class="icon icon-up-arrow"></i> </div> </div> </a> </div> <div id="Collapse-1cu3wmb69450036c1fb9" class=" collapse" aria-labelledby="primaryHeading-7-445472f4" data-parent="#accordion-69450036c1fb9"> <div class="elementskit-card-body ekit-accordion--content"> <strong>Wix</strong>: open the page editor, go to Page SEO settings and add your keyword to the page title, meta description, and URL. <strong>Squarespace</strong>: open Page Settings → SEO and fill in the SEO Title and Description fields, plus use headings and content on the page. Blogger: edit the post, enable "Search Description" in settings, and add keywords to the post title, labels, and the search description field. In all cases, include the keyword in visible content, not just the settings panel. </div> </div> </div><!-- .elementskit-card END --> <div class="elementskit-card "> <div class="elementskit-card-header" id="primaryHeading-8-445472f4"> <a href="#collapse-kjdb7oa69450036c1fb9" class="ekit-accordion--toggler elementskit-btn-link collapsed" data-ekit-toggle="collapse" data-target="#Collapse-kjdb7oa69450036c1fb9" aria-expanded="false" aria-controls="Collapse-kjdb7oa69450036c1fb9"> <span class="ekit-accordion-title">How do I add keywords to an Amazon listing?</span> <div class="ekit_accordion_icon_group"> <div class="ekit_accordion_normal_icon"> <!-- Normal Icon --> <i class="icon icon-down-arrow1"></i> </div> <div class="ekit_accordion_active_icon"> <!-- Active Icon --> <i class="icon icon-up-arrow"></i> </div> </div> </a> </div> <div id="Collapse-kjdb7oa69450036c1fb9" class=" collapse" aria-labelledby="primaryHeading-8-445472f4" data-parent="#accordion-69450036c1fb9"> <div class="elementskit-card-body ekit-accordion--content"> Put your most important keywords in the product title and key product features (bullet points). Use the backend "Search Terms" field in Seller Central to add additional relevant keywords you can’t naturally fit in the title or bullets. Keep phrases readable and avoid repetition or irrelevant terms. </div> </div> </div><!-- .elementskit-card END --> <div class="elementskit-card "> <div class="elementskit-card-header" id="primaryHeading-9-445472f4"> <a href="#collapse-00n33bq69450036c1fb9" class="ekit-accordion--toggler elementskit-btn-link collapsed" data-ekit-toggle="collapse" data-target="#Collapse-00n33bq69450036c1fb9" aria-expanded="false" aria-controls="Collapse-00n33bq69450036c1fb9"> <span class="ekit-accordion-title">How do I add organic keywords to my website?</span> <div class="ekit_accordion_icon_group"> <div class="ekit_accordion_normal_icon"> <!-- Normal Icon --> <i class="icon icon-down-arrow1"></i> </div> <div class="ekit_accordion_active_icon"> <!-- Active Icon --> <i class="icon icon-up-arrow"></i> </div> </div> </a> </div> <div id="Collapse-00n33bq69450036c1fb9" class=" collapse" aria-labelledby="primaryHeading-9-445472f4" data-parent="#accordion-69450036c1fb9"> <div class="elementskit-card-body ekit-accordion--content"> Use tools like <strong>Google</strong> Search Console, <strong>Google</strong> Analytics, or keyword research tools to find queries people already use. Then create or update pages to answer those queries: add the target phrase to the title, headings, body content, and meta description, and link to those pages internally. Track performance in Search Console and iterate. </div> </div> </div><!-- .elementskit-card END --> <div class="elementskit-card "> <div class="elementskit-card-header" id="primaryHeading-10-445472f4"> <a href="#collapse-1lorqqq69450036c1fb9" class="ekit-accordion--toggler elementskit-btn-link collapsed" data-ekit-toggle="collapse" data-target="#Collapse-1lorqqq69450036c1fb9" aria-expanded="false" aria-controls="Collapse-1lorqqq69450036c1fb9"> <span class="ekit-accordion-title">How do I add SEO keywords to my website for Google Search?</span> <div class="ekit_accordion_icon_group"> <div class="ekit_accordion_normal_icon"> <!-- Normal Icon --> <i class="icon icon-down-arrow1"></i> </div> <div class="ekit_accordion_active_icon"> <!-- Active Icon --> <i class="icon icon-up-arrow"></i> </div> </div> </a> </div> <div id="Collapse-1lorqqq69450036c1fb9" class=" collapse" aria-labelledby="primaryHeading-10-445472f4" data-parent="#accordion-69450036c1fb9"> <div class="elementskit-card-body ekit-accordion--content"> Think of keywords as topics you answer on the page. Include them in the page title, H1, first paragraph, meta description, image alt text, and URL. Structure content to satisfy user intent (answer the question, provide steps or examples) and use internal links. Submit an updated sitemap to <strong>Google</strong> Search Console so <strong>Google</strong> can re-crawl the page. </div> </div> </div><!-- .elementskit-card END --> <div class="elementskit-card "> <div class="elementskit-card-header" id="primaryHeading-11-445472f4"> <a href="#collapse-g5846pz69450036c1fb9" class="ekit-accordion--toggler elementskit-btn-link collapsed" data-ekit-toggle="collapse" data-target="#Collapse-g5846pz69450036c1fb9" aria-expanded="false" aria-controls="Collapse-g5846pz69450036c1fb9"> <span class="ekit-accordion-title">How do I link keywords to my website (internal and external linking)?</span> <div class="ekit_accordion_icon_group"> <div class="ekit_accordion_normal_icon"> <!-- Normal Icon --> <i class="icon icon-down-arrow1"></i> </div> <div class="ekit_accordion_active_icon"> <!-- Active Icon --> <i class="icon icon-up-arrow"></i> </div> </div> </a> </div> <div id="Collapse-g5846pz69450036c1fb9" class=" collapse" aria-labelledby="primaryHeading-11-445472f4" data-parent="#accordion-69450036c1fb9"> <div class="elementskit-card-body ekit-accordion--content"> Internal linking: use descriptive anchor text that includes your keyword and link to relevant pages within your site to help users and search engines find related content. External linking: when other sites link to your pages using keyword-rich anchors, it can help visibility — but focus on earning natural links from reputable sites. Avoid excessive exact-match anchor text to prevent penalties. </div> </div> </div><!-- .elementskit-card END --> <div class="elementskit-card "> <div class="elementskit-card-header" id="primaryHeading-12-445472f4"> <a href="#collapse-brmdweq69450036c1fb9" class="ekit-accordion--toggler elementskit-btn-link collapsed" data-ekit-toggle="collapse" data-target="#Collapse-brmdweq69450036c1fb9" aria-expanded="false" aria-controls="Collapse-brmdweq69450036c1fb9"> <span class="ekit-accordion-title">How do I list keywords for SEO (keyword research basics)?</span> <div class="ekit_accordion_icon_group"> <div class="ekit_accordion_normal_icon"> <!-- Normal Icon --> <i class="icon icon-down-arrow1"></i> </div> <div class="ekit_accordion_active_icon"> <!-- Active Icon --> <i class="icon icon-up-arrow"></i> </div> </div> </a> </div> <div id="Collapse-brmdweq69450036c1fb9" class=" collapse" aria-labelledby="primaryHeading-12-445472f4" data-parent="#accordion-69450036c1fb9"> <div class="elementskit-card-body ekit-accordion--content"> Start with seed topics related to your business. Use tools (<strong>Google</strong> Keyword Planner, Search Console, Ahrefs, Ubersuggest) to expand into long-tail phrases and check search intent. Prioritize by relevance, search volume and difficulty, then map each keyword to a specific page or content idea so you don’t target the same phrase with multiple pages. </div> </div> </div><!-- .elementskit-card END --> <div class="elementskit-card "> <div class="elementskit-card-header" id="primaryHeading-13-445472f4"> <a href="#collapse-hexiydf69450036c1fb9" class="ekit-accordion--toggler elementskit-btn-link collapsed" data-ekit-toggle="collapse" data-target="#Collapse-hexiydf69450036c1fb9" aria-expanded="false" aria-controls="Collapse-hexiydf69450036c1fb9"> <span class="ekit-accordion-title">How do I add more keywords to my website without hurting quality?</span> <div class="ekit_accordion_icon_group"> <div class="ekit_accordion_normal_icon"> <!-- Normal Icon --> <i class="icon icon-down-arrow1"></i> </div> <div class="ekit_accordion_active_icon"> <!-- Active Icon --> <i class="icon icon-up-arrow"></i> </div> </div> </a> </div> <div id="Collapse-hexiydf69450036c1fb9" class=" collapse" aria-labelledby="primaryHeading-13-445472f4" data-parent="#accordion-69450036c1fb9"> <div class="elementskit-card-body ekit-accordion--content"> Focus on natural, helpful additions: answer extra related questions, add FAQ sections, create targeted subpages, and include synonyms and related terms in headings and body text. Avoid keyword stuffing; prioritize readability and usefulness so the page serves visitors and ranks better over time. </div> </div> </div><!-- .elementskit-card END --> <script type="application/ld+json">{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"How do I add a keyword in Yoast SEO?","acceptedAnswer":{"@type":"Answer","text":"Open the post or page in WordPress, scroll to the <strong>Yoast</strong> SEO box below the editor and enter your primary phrase in the \"Focus keyphrase\" field. Then use the Title, Slug (URL), and Meta description fields in the same box to include variants of that phrase. Finally, adjust headings and the first paragraph of your content so the keyword appears naturally."}},{"@type":"Question","name":"Can I add multiple keywords in Yoast SEO free?","acceptedAnswer":{"@type":"Answer","text":"The free <strong>Yoast</strong> plugin only includes one Focus keyphrase. You can still optimize a post for additional keywords by naturally placing those phrases in the title, headings, body text and meta description. If you want built-in support for multiple focus keyphrases, consider <strong>Yoast</strong> Premium."}},{"@type":"Question","name":"How do I add keywords in All in One SEO (AIOSEO)?","acceptedAnswer":{"@type":"Answer","text":"Edit the post or page, find the AIOSEO metabox (usually below the editor), and add your target keyword or phrase in the \"Focus Keyphrase\" or SEO title/meta description fields. Use the snippet preview to confirm the title and meta description include your keyword, and place the keyword naturally in headings and content."}},{"@type":"Question","name":"How do I add keywords in WordPress site-wide and per post?","acceptedAnswer":{"@type":"Answer","text":"Site-wide: pick a few core keywords for your homepage and main pages, then add them to your homepage title, meta description (via an SEO plugin), top-level headings, and site-wide content like the footer or about page. Per post/page: add the keyword to the post title, URL slug, H1/H2 headings, first 100 words, meta description, and image alt text. Use an SEO plugin (<strong>Yoast</strong> or AIOSEO) to edit meta fields."}},{"@type":"Question","name":"How do I add keywords in Shopify?","acceptedAnswer":{"@type":"Answer","text":"Open the product, collection, or page in <strong>Shopify</strong>, scroll to the \"Search engine listing preview\" and click \"Edit website SEO.\" Add your target keyword to the Page title, Meta description, and URL handle. Also include it in the product title, product description, and image alt text. Use <strong>Shopify</strong> tags sparingly for internal filtering, not as a primary SEO tactic."}},{"@type":"Question","name":"How do I add keywords in HTML for SEO?","acceptedAnswer":{"@type":"Answer","text":"Place the main keyword in the <title> tag, an H1 heading, and the first paragraph of the page. Add supporting phrases in H2/H3 headings and body text. You can add a meta description like . The old tag is ignored by <strong>Google</strong>, so focus on visible content and meta description instead."}},{"@type":"Question","name":"Should I add meta keywords to my website?","acceptedAnswer":{"@type":"Answer","text":"No — major search engines like <strong>Google</strong> ignore the meta keywords tag. Spending time stuffing meta keywords won’t help rankings. Instead, focus on placing your keywords naturally in titles, headings, body copy, meta descriptions, image alt text, and structured data."}},{"@type":"Question","name":"How do I add keywords in Wix, Squarespace, or Blogger?","acceptedAnswer":{"@type":"Answer","text":"<strong>Wix</strong>: open the page editor, go to Page SEO settings and add your keyword to the page title, meta description, and URL. <strong>Squarespace</strong>: open Page Settings → SEO and fill in the SEO Title and Description fields, plus use headings and content on the page. Blogger: edit the post, enable \"Search Description\" in settings, and add keywords to the post title, labels, and the search description field. In all cases, include the keyword in visible content, not just the settings panel."}},{"@type":"Question","name":"How do I add keywords to an Amazon listing?","acceptedAnswer":{"@type":"Answer","text":"Put your most important keywords in the product title and key product features (bullet points). Use the backend \"Search Terms\" field in Seller Central to add additional relevant keywords you can’t naturally fit in the title or bullets. Keep phrases readable and avoid repetition or irrelevant terms."}},{"@type":"Question","name":"How do I add organic keywords to my website?","acceptedAnswer":{"@type":"Answer","text":"Use tools like <strong>Google</strong> Search Console, <strong>Google</strong> Analytics, or keyword research tools to find queries people already use. Then create or update pages to answer those queries: add the target phrase to the title, headings, body content, and meta description, and link to those pages internally. Track performance in Search Console and iterate."}},{"@type":"Question","name":"How do I add SEO keywords to my website for Google Search?","acceptedAnswer":{"@type":"Answer","text":"Think of keywords as topics you answer on the page. Include them in the page title, H1, first paragraph, meta description, image alt text, and URL. Structure content to satisfy user intent (answer the question, provide steps or examples) and use internal links. Submit an updated sitemap to <strong>Google</strong> Search Console so <strong>Google</strong> can re-crawl the page."}},{"@type":"Question","name":"How do I link keywords to my website (internal and external linking)?","acceptedAnswer":{"@type":"Answer","text":"Internal linking: use descriptive anchor text that includes your keyword and link to relevant pages within your site to help users and search engines find related content. External linking: when other sites link to your pages using keyword-rich anchors, it can help visibility — but focus on earning natural links from reputable sites. Avoid excessive exact-match anchor text to prevent penalties."}},{"@type":"Question","name":"How do I list keywords for SEO (keyword research basics)?","acceptedAnswer":{"@type":"Answer","text":"Start with seed topics related to your business. Use tools (<strong>Google</strong> Keyword Planner, Search Console, Ahrefs, Ubersuggest) to expand into long-tail phrases and check search intent. Prioritize by relevance, search volume and difficulty, then map each keyword to a specific page or content idea so you don’t target the same phrase with multiple pages."}},{"@type":"Question","name":"How do I add more keywords to my website without hurting quality?","acceptedAnswer":{"@type":"Answer","text":"Focus on natural, helpful additions: answer extra related questions, add FAQ sections, create targeted subpages, and include synonyms and related terms in headings and body text. Avoid keyword stuffing; prioritize readability and usefulness so the page serves visitors and ranks better over time."}}]}</script> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-121963c6 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent" data-id="121963c6" data-element_type="container"> <div class="e-con-inner"> </div> </div> </div> </div> </article> </div><!-- #content --> </div><!-- #primary --> <aside id="right-sidebar" class="sidebar-container widget-area sidebar-primary" itemscope="itemscope" itemtype="https://schema.org/WPSideBar" role="complementary" aria-label="Primary Sidebar"> <div id="right-sidebar-inner" class="clr"> <div id="block-52" class="sidebar-box widget_block clr"> <h2 class="wp-block-heading">Sidebar</h2> </div><div id="block-73" class="sidebar-box widget_block clr"><div class="wp-block-caterhamcomputing-cc-child-pages"> <div id="ccchildpages-1" class="ccchildpages ccflex onecol simple ccclearfix"><ul class="ccchildpages_list ccclearfix"><li class="page_item page-item-2622"><a href="https://www.searchneedslove.com/en/seo-strategies/keyword-research/gap-analysis-2/">Find & Analyze Competitor Keywords: Tools & Tactics</a></li> <li class="page_item page-item-2621"><a href="https://www.searchneedslove.com/en/seo-strategies/keyword-research/gap-analysis/">Find Profitable Competitor Keywords: Keyword Gap Audit</a></li> <li class="page_item page-item-2624"><a href="https://www.searchneedslove.com/en/seo-strategies/keyword-research/ranking-improvement/">Practical Ways to Improve Keyword Rankings and Boost SEO</a></li> <li class="page_item page-item-2625"><a href="https://www.searchneedslove.com/en/seo-strategies/keyword-research/strategy/">Step-by-Step SEO Keyword Strategy to Rank Higher in Search</a></li></ul></div></div> </div> </div><!-- #sidebar-inner --> </aside><!-- #right-sidebar --> </div><!-- #content-wrap --> </main><!-- #main --> 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