Wix & Squarespace SEO: Boost Traffic and Rankings Fast

Wix & Squarespace SEO: Boost Traffic and Rankings Fast

Think of SEO for your Wix or Squarespace site like tuning an engine. The platforms give you a perfectly usable car: themes, hosting, and basic SEO settings. But if you want to win traffic races, you still need to tune timing, fuel, and the route. The good news? Both Wix and Squarespace are fully indexable by search engines and can rank well for organic queries when the fundamentals are followed.

Why should you care? Organic search is repeatable, low-cost traffic that finds you over time. Unlike ads, it compounds: good pages keep bringing visitors. That’s why investing in on‑page SEO, useful content, and a few technical checks pays off.

What to expect (realistically)

  • Meaningful traffic gains typically take 3–6 months after consistent on‑page and content work. SEO is not instant; it’s like planting a garden—you prepare the soil, plant, and then water consistently.
  • You can speed up the indexing of important pages by connecting the site to Google Search Console and using the URL Inspection + Request Indexing features. That helps Google discover your changes faster.
  • But be honest about expectations: faster indexing doesn’t mean instant ranking. Rankings still depend on relevance and backlinks. If your page isn’t the best match for the query or lacks authority, it will need more time and links to climb.

Where to start (practical checklist)

  • Connect to Google Search Console and submit your sitemap. Think of a sitemap like the table of contents in a book—helpful for discovery.
  • Install Google Analytics (GA4) so you can measure what’s working and what’s not.
  • Use the Wix SEO Wiz for a guided checklist if you’re on Wix; it’s a good quick win for basics.
  • Run an audit with tools like Ahrefs for keyword and backlink research and Screaming Frog for a technical crawl if you want deeper issues exposed.

Quick, practical wins that pay off

  • Fix title tags, meta descriptions, and heading structure so search engines understand your pages.
  • Improve page experience: mobile-friendliness and load speed matter.
  • Publish helpful, focused content that answers specific user questions.
  • Get a few relevant backlinks—quality beats quantity.

Why these steps matter for you

  • They reduce guesswork, help you measure progress (thanks to GA4), and speed up discovery (Google Search Console).
  • They turn your Wix or Squarespace site from a static brochure into a discoverable asset that brings real visitors.

Ready? Start small, measure with GA4, validate with Search Console, and gradually expand your content and link work. In 3–6 months you’ll usually see real momentum—if you keep at it.

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You want quick, meaningful wins you can do right now. These are small fixes that make your Wix or Squarespace site more visible and faster — and they’re all things you can change from the page settings. Ready to grab low-hanging fruit?

Immediate high-impact fixes (do these today)

  • Edit page titles and meta descriptions: Make them clear, descriptive, and include one relevant keyword. Both Wix and Squarespace let you change these in each page’s settings.
  • Add descriptive image alt text: Describe the image and include a keyword where natural. This helps accessibility and search.
  • Compress images: Reduce file size to speed up pages. Use built-in image compressors or tinyjpg.com / Squoosh, then re-upload.
  • Fix poor headings (H1, H2): Ensure each page has one H1 and logical H2s. You can edit headings from the page editor on both platforms.
  • Implement 301 redirects for any changed URLs: If you rename a page or change a slug, set up 301 redirects so you don’t lose traffic.

Why these matter (what’s in it for you)

  • Faster pages mean lower bounce rates and better rankings.
  • Better titles and meta descriptions lift click-through rates in search results.
  • Correct alt text and headings make it easier for search engines to understand your content.

Use built-in checklists first

  • Run Wix SEO Wiz (Wix) or the Squarespace SEO settings checklist. These give a basic, prioritized to-do list so you don’t miss essentials. Think of it as a fast inspection list before deeper work.

Quick workflow to follow (30–90 minutes)

  1. Open your site editor and go page-by-page. Update title, meta description, and H1.
  2. Scan each page’s images, add alt text, and compress large files.
  3. Test changed slugs immediately and add 301 redirects if needed.
  4. Publish changes and note which pages you updated in a tracking sheet.

Tools for the next hour (to validate and expand)

  • Google Search Console: Submit updated pages or sitemaps and check index coverage. Use the URL Inspection tool to request reindexing for critical pages.
  • Google Analytics (GA4): Watch for traffic changes and engagement after you publish fixes.
  • Screaming Frog: Run a quick crawl to find duplicate titles, missing alt text, broken links, and header problems.
  • Ahrefs: Do a quick keyword check or discover which pages already have backlinks so you prioritize high-value pages.

Extra quick tips

  • Prioritize pages that already get traffic — small lifts there pay off fast.
  • Keep title tags under ~60 characters and meta descriptions under ~155 characters to avoid truncation.
  • For images, aim for under 200 KB for most on-page visuals; use modern formats like WebP if your platform supports them.
  • If you’re unsure which pages to fix first, Screaming Frog + GA4 together tell you pages that get traffic but have SEO problems.

Want to go deeper after today?
These quick wins will make a measurable difference fast. Then use Ahrefs to find keyword opportunities and Screaming Frog for a full technical audit. Keep monitoring in Google Search Console and GA4 to see the impact.

Small, consistent actions win. Do these quick checks now, and you’ll see cleaner pages, fewer lost visitors, and faster improvements in search performance.

Why this matters
On‑page SEO is what tells Google and people what each page is about. Get the basics right and you’ll see quicker visibility gains, better click‑through rates, and clearer signals for deeper SEO work. Want quick wins before a full audit? Start here.

Titles & meta descriptions: your first impression
You should craft unique, descriptive page titles and meta descriptions for each page. These control how your pages appear in search results and directly affect whether people click.

  • Why it helps: better click‑throughs and clearer relevance signals to search engines.
  • Where to edit: Wix and Squarespace both expose these fields in page settings, so you can control the SERP display without touching code.
  • Practical tips:
    • Put primary keyword near the front of the title.
    • Keep titles ~50–60 characters; meta descriptions ~120–155 characters.
    • Make each title/meta pair unique—no templated clones.

Headings & content structure: make pages scannable
Structure content with clear H1/H2 headings to signal hierarchy to readers and search engines.

  • Use one clear H1 that matches the page’s main topic.
  • Break sections with H2s to cover related subtopics and natural keyword variations.
  • Why it helps: easier for visitors to scan and for tools like Google to understand your page’s focus.

Content that helps users and ranks
Quality content still wins. Aim for useful, focused copy that answers visitor intent.

  • Lead with a concise answer to the user’s question, then expand.
  • Use short paragraphs, bullets, and bolding for scannability.
  • Sprinkle secondary keywords naturally—avoid stuffing.
  • Add internal links to related pages to spread relevance.

Images: optimized, descriptive, and fast
Images can boost engagement and rankings—but only if optimized.

  • Use descriptive filenames (e.g., bakery-chocolate-cake.jpg → bakery-chocolate-cake.webp).
  • Always add meaningful alt text describing the image and its purpose.
  • Choose next‑gen formats (WebP, AVIF) or well‑compressed JPEG/PNG to reduce load time.
  • Both Wix and Squarespace support alt text, custom filenames, and modern image formats, but the exact UI differs—check each image’s settings in the editor.

Platform notes: Wix vs. Squarespace
Both builders give you the essentials, just presented differently.

  • Wix:
    • Use page settings to edit titles and meta descriptions.
    • Try Wix SEO Wiz for a guided checklist and beginner friendly prompts.
  • Squarespace:
    • Title/meta editing lives in each page’s settings as well; image and heading controls are in the page editor.
  • Both platforms allow H1/H2 control and image alt text—learn the specific UI so you don’t miss fields.

Tools to verify and monitor
Don’t guess. Use the right tools to find gaps and track results.

  • Google Search Console — monitor impressions, clicks, and index issues.
  • Google Analytics (GA4) — track user engagement and behavior.
  • Ahrefs — keyword research and content gap analysis.
  • Screaming Frog — crawl your site to find missing titles, duplicate meta descriptions, and broken links.
  • Use Screaming Frog to produce a quick report, then fix the issues in your Wix or Squarespace editor.

Fast inspection list — a built‑in checklist for quick wins
Run through this “fast inspection list” in 20–60 minutes to grab easy improvements:

  • Check every page has a unique title and meta description (edit in page settings).
  • Confirm each page has one H1 and logical H2 subheadings.
  • Review top pages in Google Search Console for low CTR and rewrite those meta tags.
  • Optimize images: rename files, add alt text, and convert/compress to WebP where possible.
  • Run Screaming Frog to flag missing tags and duplicate content.
  • Use Ahrefs to spot high‑potential pages missing keywords and update content.
  • Track changes in GA4 and GSC to see if clicks/impressions improve.

Ready to act?
Pick one page, open its page settings in Wix or Squarespace, and fix the title, meta, H1, and an image alt tag. Small, focused updates like that compound fast. Need help prioritizing pages? Start with your top traffic pages from GA4 and GSC, then move to pages Ahrefs flags as close matches for your target keywords. You’ll get visible wins without waiting for a full site overhaul.

Technical SEO isn’t glamorous, but it’s the plumbing that makes search engines actually find and trust your site. Get these foundations right on Wix or Squarespace and the rest of your SEO work has a fighting chance.

Start with SSL, sitemaps, and Search Console

  • Both Wix and Squarespace provide automatic SSL for your site. That means HTTPS is turned on by default — good for security and for SEO. Make sure every URL resolves to the HTTPS version and fix any mixed‑content warnings.
  • Both platforms also generate sitemaps (usually at /sitemap.xml). Why care? A sitemap tells Google what to crawl and helps faster indexing.
  • Submit that sitemap to Google Search Console. Add your property (domain or URL prefix), verify it, then go to Sitemaps → submit /sitemap.xml. Use Search Console’s Coverage and URL Inspection tools to check what’s indexed and why some pages aren’t.
  • Link your Search Console data to Google Analytics (GA4) so you see how indexed pages perform in traffic and conversions.

Speed and mobile performance: make it real

  • Mobile and speed are non‑negotiable. Run Lighthouse or PageSpeed Insights on a handful of representative pages to see the slow assets.
  • Common fixes:
    • Optimize large images (resize, compress, convert to WebP where supported).
    • Delay or remove third‑party scripts (chat widgets, heavy fonts, unused trackers).
    • Use lazy loading for below‑the‑fold images and defer nonessential JavaScript.
  • Templates matter. A complex template with many built‑in features will slow both Wix and Squarespace sites, so pick a simpler template or disable unused sections.
  • Why bother? Faster pages keep users and improve rankings. A few seconds saved often equals measurable gains.

Robots, canonical tags, and indexing control

  • Both platforms auto‑generate a robots.txt file. Wix offers a robots.txt editor in the dashboard; Squarespace provides generated rules and page‑level control through its SEO settings and header injections for advanced cases.
  • Use meta robots (noindex, nofollow) on thin or staging pages you don’t want indexed.
  • Canonical tags are added automatically on both platforms to reduce duplicate content issues. Still, check them:
    • Ensure the canonical points to the preferred URL (www vs non‑www, trailing slash, HTTPS).
    • Override a canonical only if you truly need to consolidate duplicate pages.
  • Small changes here fix a lot of indexing noise. Ask yourself: which pages should actually show up in search?

Crawl and indexing fixes — tools and tactics

  • Run a site crawl with Screaming Frog to spot:
    • Broken links (404s), redirect chains, missing titles, duplicate content, and meta problems.
  • Use Ahrefs to find orphan pages, monitor backlinks, and compare organic landing pages vs competitors.
  • In Google Search Console:
    • Use the Coverage report to see errors (soft 404s, server errors).
    • Use URL Inspection to request reindexing after a fix.
  • For Wix sites, run the Wix SEO Wiz as a quick audit and action list. It surfaces basic technical and on‑page fixes.
  • Tie actions back to GA4: did the fix improve user engagement or landing page traffic? If not, iterate.

Practical one‑page checklist (fast, prioritized)

  • Confirm HTTPS across the site; fix mixed content.
  • Visit /sitemap.xml, then submit that URL in Google Search Console.
  • Run PageSpeed Insights / Lighthouse; fix top 3 issues (images, render‑blocking scripts, server response).
  • Check mobile experience on a few real devices.
  • Crawl with Screaming Frog for 404s, redirects, duplicate titles, and missing canonicals.
  • Review robots.txt and page meta robots; add noindex to staging or thin pages.
  • Use URL Inspection to request indexing for important fixed pages.
  • Monitor organic landing pages in GA4 and Search Console; prioritize fixes for pages with high impressions but low clicks.

A simple way to think of site structure
Think of your site like a well‑organized store: clear aisles (logical URLs and internal linking), signs that point visitors (sitemaps and navigation), and a tidy checkout (fast pages on mobile). If aisles are messy, people — and search engines — get lost.

Where do you start? Do these basics first: confirm SSL and sitemap submission, fix the top PageSpeed issues, and run one crawl. Then use GSC, GA4, Ahrefs, and Screaming Frog to track progress and find deeper problems. Small, steady technical wins add up faster than chasing fancy tactics.

Why this matters: users and search engines both hate getting lost. Clear site organization makes visitors stay longer, helps pages rank, and makes maintenance painless. Where do you start? With thoughtful navigation, tidy URL slugs, and purposeful internal linking.

Keep navigation clear and shallow

  • Aim for a simple top menu and a consistent secondary menu — visitors (and bots) should reach any key page in 2–3 clicks.
  • Use a consistent menu and breadcrumb structure across the site so people always know where they are. Breadcrumbs help users and help search engines understand hierarchy.
  • Avoid long dropdowns and duplicate links. One obvious path beats ten confusing options.
    What’s in it for you? Faster user journeys, lower bounce rates, and better crawl efficiency.

Make your URL slugs logical and short

  • Use readable, lowercase slugs with hyphens: example.com/services/branding rather than example.com/?p=123 or /page-2.
  • Keep slugs focused on the page topic and remove unnecessary words (and dates unless you need them).
  • Both Wix and Squarespace let you set custom slugs in the page settings — take advantage of that.
    Why bother? Clear URLs improve click-throughs in search results and make sharing easier.

Use 301 redirects when you reorganize

  • If you change a URL or move content, set up a 301 redirect so old links keep their SEO value.
  • Both Wix and Squarespace support 301 redirects: Wix has a Redirect Manager in the SEO settings; Squarespace uses URL Mappings under Advanced settings.
  • Watch for redirect chains — they dilute authority and slow crawling.
    Benefit: preserves rankings and avoids 404s that frustrate users and Google.

Internal linking — distribute authority and improve crawlability

  • Think of internal links as signposts that pass page authority and help crawlers discover deeper pages.
  • Add contextual links between related pages (blog → service page, product page → FAQ). Prioritize links from high-traffic or high-authority pages to pages you want to rank.
  • Keep anchor text natural and descriptive — don’t stuff exact-match keywords on every link.
  • Use a consistent approach: main menu and breadcrumbs for structure, contextual links for relevance.
    How will this help? Better indexation, improved rankings for target pages, and clearer topical signals for search engines.

Practical audit and actions (15–60 minute checks)

  • Identify key pages in Google Search Console and GA4 (high impressions, low clicks or high exits). Those deserve linking from strong pages.
  • Crawl your site with Screaming Frog to find orphan pages, redirect chains, and deep pages that need internal links.
  • Use Ahrefs (Site Audit / Site Explorer) to find pages with high inbound links and pages that lack internal links — those are prime linking sources and targets.
  • For Wix users, run Wix SEO Wiz for checklist-level fixes and to confirm redirects and title/description settings.
    Immediate steps you can take:
  1. Review your top-level menu and remove or consolidate confusing items.
  2. Edit 5 messy URL slugs to simple, keyword-friendly versions and set 301 redirects from the old URLs.
  3. Add 3 contextual internal links from high-traffic pages to pages you want to boost.
  4. Add breadcrumbs sitewide (if your template supports them) or at least to category/service pages.

Common pitfalls to avoid

  • Changing slugs without redirects.
  • Linking to pages with generic anchor text like “click here.”
  • Creating navigation that duplicates the same content under different URLs (use canonicalization if needed).
  • Ignoring crawl data from Screaming Frog and performance signals from Google Search Console and GA4.

Tools that make this practical

  • Google Search Console — find important queries, index issues, and coverage problems.
  • GA4 — see which pages attract and lose users; source of internal linking priorities.
  • Ahrefs — internal link reports and “best by links” help plan link flows.
  • Screaming Frog — crawl for orphan pages, redirect chains, and depth.
  • Wix SEO Wiz — quick set-up and basic checks for Wix sites.

Small changes, big payoff
You don’t need a full redesign to improve findability. Clean menus, sensible slugs, a few well-placed internal links, and proper 301 redirects will make your Wix or Squarespace site easier to use and easier to rank. Start with the pages that already get traffic — link them to the pages you want to grow — and measure the impact in Google Search Console and GA4. You’ll see results faster than you think.

This is your no-fluff, platform‑specific checklist you can run through in one sitting. Each ordered step is practical and aimed at immediate improvement — the kind of fixes that actually move the needle in search. Ready to get your Wix or Squarespace site working harder for you?

Wix — Practical Step‑by‑Step Checklist (in order)

  1. Connect domain + enable SSL

    • Why: A custom domain and HTTPS are basic trust signals for Google and visitors.
    • Quick win: Point your domain in Wix, enable SSL in Site Settings, then confirm the padlock appears.

  2. Set up Wix SEO Wiz

    • Why: It walks you through core on‑page settings and provides a prioritized action list.
    • Quick win: Run the Wiz, follow the top recommendations, and save the meta/title templates it suggests.

  3. Verify site in Google Search Console (GSC)

    • Why: GSC gives you the search performance data and error reporting you’ll need.
    • Quick win: Use the Wix verification method in GSC; confirm ownership and check for crawl errors.

  4. Submit your sitemap to GSC

    • Why: Helps Google discover pages faster.
    • Quick win: Find sitemap.xml in Wix (usually /sitemap.xml), submit it in GSC, then check indexing status.

  5. Optimize titles, meta descriptions, and image alt text

    • Why: These are direct relevance and click‑through levers.
    • Quick win: Use keyword intent from Ahrefs and shorten long titles; add descriptive alt text to images.

  6. Compress and serve modern images

    • Why: Faster pages = better user experience and ranking potential.
    • Quick win: Convert large images to compressed WebP and use lazy loading where possible.

  7. Set redirects (301s)

    • Why: Preserve ranking when URLs change and fix broken links.
    • Quick win: Use Wix Redirect Manager to map old URLs to new ones, especially after page renames.

  8. Install analytics (connect GA4)

    • Why: You need behavior and conversion data to measure SEO impact.
    • Quick win: Add GA4 via Wix integrations or tag manager and confirm hits are arriving.

  9. Monitor search performance

    • Why: Ongoing issues and opportunities show up in GSC and GA4.
    • Quick win: Check GSC for coverage and performance trends weekly; review GA4 for user flow and conversions.

Squarespace — Practical Step‑by‑Step Checklist (in order)

  1. Connect domain + enable SSL

    • Why: A secure, branded domain is the baseline for trust and indexing.
    • Quick win: Point your registrar, enable HTTPS in Settings, and confirm the site loads securely.

  2. Verify your site in Google Search Console

    • Why: You need GSC to see crawls, indexing issues, and search queries.
    • Quick win: Verify via the HTML tag or DNS method, then submit your sitemap.

  3. Set page titles and meta descriptions in page settings

    • Why: Squarespace uses these fields directly for SERP content.
    • Quick win: Edit each page’s SEO Title & Description with focused keywords and benefits.

  4. Add alt text to images

    • Why: Accessibility and image search visibility both benefit.
    • Quick win: Fill the Image Alt Text field for hero and content images; use short descriptive phrases.

  5. Use clean URL slugs and add redirects where needed

    • Why: Readable slugs help users and search engines; redirects protect rankings.
    • Quick win: Rename messy slugs to friendly ones and use the URL Mappings feature for 301 redirects.

  6. Enable structured data via built‑in blocks or code injection

    • Why: Rich results increase visibility and click-throughs.
    • Quick win: Use Squarespace’s structured data blocks for events/products or add JSON‑LD in Code Injection for custom markup.

  7. Connect Google Analytics (GA4)

    • Why: You need GA4 to measure traffic sources, behavior, and conversions.
    • Quick win: Add your GA4 measurement ID in Advanced Settings and verify incoming events.

Tools to reach the next level (use now or schedule)

  • Google Search Console — submit sitemaps, monitor coverage, and view search queries.
  • Google Analytics (GA4) — measure sessions, conversions, and engagement trends.
  • Wix SEO Wiz — Wix‑specific setup and prioritized on‑page fixes.
  • Ahrefs — keyword research, content gaps, and backlink checks.
  • Screaming Frog — site crawls to find missing titles, duplicate meta, and broken links.

How to use this checklist strategically

  • Start with the domain + SSL step — it unlocks everything else.
  • Verify and submit the sitemap to GSC before major content pushes.
  • Pair on‑page work (titles, metas, alt text) with keyword intent from Ahrefs.
  • Use Screaming Frog for a monthly crawl to catch issues you missed.
  • Track impact in GSC and GA4: measure indexation, clicks, impressions, and conversions.

Maintenance rhythm (practical cadence)

  • Weekly: Check GSC for new errors and top queries.
  • Weekly: Review GA4 for traffic dips or unexpected behavior.
  • Monthly: Crawl with Screaming Frog; fix title/meta/alt problems.
  • Quarterly: Run Ahrefs for new keyword/opportunity discovery and backlink checks.

Want a single first step? Connect your domain + enable SSL, verify the site in Google Search Console, and submit the sitemap. That alone clears the path for the rest of these ordered steps — and gets you measurable improvements fast.

If your Google rankings don’t improve within 6 months, our tech team will personally step in – at no extra cost.


All we ask: follow the LOVE-guided recommendations and apply the core optimizations.


That’s our LOVE commitment.

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Conclusion

Measure what matters, then act. You don’t have to guess whether your work paid off — you can see it.

Measure: search + on‑site behavior

  • Use Google Search Console for search queries, impressions, CTR, and indexing issues. GSC tells you which queries bring impressions, which pages are indexed or blocked, and where Google is having trouble. Why care? Because search data shows demand and visibility — the fuel for your next moves.
  • Use Google Analytics (GA4) for on‑site behavior: page engagement, user journeys, conversion events, and drop‑off points. GA4 shows which pages actually convert or lose people so you can prioritize fixes that move revenue.
  • Track keyword movement and which pages drive conversions. Combine query data from GSC with conversion data from GA4 to answer the core question: which pages are worth improving first?

Tools that make measurement practical

  • Run regular audits with Ahrefs and Screaming Frog. Ahrefs helps you track keyword rankings and backlinks; Screaming Frog finds technical problems at scale (broken links, duplicate titles, missing meta).
  • On Wix, use Wix SEO Wiz and the platform’s apps to set up basics and get guided recommendations quickly. On Squarespace, use built‑in settings and minimal third‑party integrations or code snippets for features you need.
  • Want automatic alerts? Hook your crawl and analytics exports into simple dashboards or weekly reports so you spot drops fast.

Local SEO — practical steps that move the needle

  • Create and verify a Google Business Profile (GBP). This is how you appear in local map packs and local searches. Keep it active with hours, categories, and photos.
  • Be consistent with your NAP (Name, Address, Phone) everywhere: your website, GBP, directories, and social profiles. Inconsistency confuses search engines and customers.
  • Add structured local data (LocalBusiness schema) to your site so search engines read your NAP and services easily. On Wix you can add structured data via site settings or apps; on Squarespace you’ll typically use code injection or page snippets.
  • Use targeted local pages or localized schema for multi‑location businesses. Each location should have a clear page with address, unique content, and local keywords.

Apps, plugins and integrations — when to use them

  • Use platform apps or lightweight plugins to connect GA4, GSC, and structured data without editing templates if you prefer low maintenance.
  • Choose reputable apps for image optimization, redirects, and schema. On Wix, Wix SEO Wiz is a good starting point; on Squarespace, look for trusted integrations or add small custom code blocks.
  • Don’t overload the site with plugins. Each extra tool can slow the site or conflict with others.

Should you switch platforms?

  • Short answer: usually no. Moving from Wix to Squarespace or vice versa rarely fixes SEO unless you hit hard limits.
  • Consider switching only if you face clear, measurable constraints: severe performance issues you can’t fix, a need for advanced server‑side schema or custom headers, or absolute control over server behavior and caching that the platform won’t provide.
  • Migration costs time and often causes temporary ranking volatility. Fix constraints first: performance tuning, structured data workarounds, and technical optimizations usually buy you more ROI than a platform move.

Prioritized action plan — what to do next (practical and ordered)
Immediate (next 1–2 weeks)

  1. Verify and connect Google Search Console and GA4. Confirm sitemap submission and basic analytics.
  2. Fix critical indexing/errors flagged in GSC and set up core conversion events in GA4.
  3. Set up or claim your Google Business Profile and confirm NAP on your Contact/Location page.

Short term (1–6 weeks)

  1. Run a crawl with Screaming Frog and a keyword/backlink snapshot in Ahrefs. Triage the top 10 pages by traffic or conversions.
  2. Implement quick technical fixes: redirects, title/meta tweaks, compress images (use WebP where possible), and add structured local schema.
  3. Install or configure useful apps/plugins (Wix SEO Wiz on Wix, approved integrations on Squarespace) to automate routine updates.

Medium term (6–12 weeks)

  1. Improve content and internal linking for pages that drive conversions or show ranking potential.
  2. Monitor keyword movement, impressions, and click behavior in GSC + GA4. Reprioritize work based on what actually moves traffic and leads.
  3. Consider a full performance audit only if problems persist (slow TTFB, heavy scripts).

Conclusion — keep measurement at the center
Think of measurement as your compass: Google Search Console tells you where search demand exists and what’s indexed; GA4 tells you what users do once they land. Use Ahrefs and Screaming Frog to find and fix structural issues. For local visibility, set up Google Business Profile, keep NAP consistent, and add local schema or pages. And remember — switching from Wix to Squarespace (or vice versa) is rarely the magic fix. Optimize what you can, measure the results, and only consider migration when you hit real technical limits you can’t otherwise solve.

Ready to act? Start by connecting GSC + GA4 and triaging the top pages driving business value — that single step will make your next priorities obvious.

Author - Tags - Categories - Page Infos

  • fuxx
  • December 5, 2025
  • squarespace seo, wix seo

Questions & Answers

Start with the basics: set clear page titles and meta descriptions, use descriptive URLs, add alt text to images, and structure content with headings. Publish useful, original content regularly and enable built-in SEO features like sitemaps and SSL. Finally, connect your site to Google Search Console and submit your sitemap so Google can index pages faster.
Use Wix SEO Wiz to walk through key steps, then optimize page titles, meta descriptions, headings, and image alt text. Improve site structure with clear navigation and internal links, publish helpful content, and connect to Google Search Console. Consider Wix apps for schema or performance if needed.
Focus on on-page SEO (titles, metas, headings, images), fast mobile-friendly design, and high-quality content that targets a few key keywords per page. Use Wix tools to set canonical URLs, add structured data, and submit your sitemap to Google. Monitor performance and rankings in Search Console and improve pages based on real queries.
Optimize each page's title, meta description and URL slug, use headings and concise content that answers user intent, and add alt text to images. Enable AMP for blogs if helpful, use the built-in sitemap, and link internally between related pages. Track indexing and queries with Google Search Console and adjust content to match what people search for.
Make every page have a unique title and meta description, use one H1 and clear H2s for structure, include target keywords naturally, and add descriptive alt text for images. Keep URLs short and readable, add internal links, and avoid duplicate content by using canonical tags or redirects when needed.
Create a Google Search Console account, verify your site (both platforms offer simple verification), and submit the sitemap URL (usually /sitemap.xml). Use Search Console to monitor indexing, fetch errors, and search queries. Pair it with Google Analytics to track traffic and user behavior.
Optimize images (compress and use correct dimensions), limit heavy third-party scripts, and choose simple, fast templates. Use lazy loading for images and avoid embedding too many widgets on a page. Faster pages improve user experience and search rankings, so test with PageSpeed Insights and fix the top issues it shows.
Yes — structured data helps search engines understand your content and can enable rich results (like recipes, events, or products). Both platforms allow adding JSON-LD: Wix via the SEO settings or tracking tools, and Squarespace via code injection or blocks. Start with Organization, Website, Product, and Breadcrumb schema for the biggest impact.